Whatever You Think, Think the Opposite
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- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-10-21 09:53:59
- Update Date：2025-09-06
- Status：finish
- Author：Paul Arden
- ISBN：0141025719
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Summary
The bestselling author of It's Not How Good You Are， It's How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think， Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine。
Have you ever considered the extraordinary power of making bad decisions， being unreasonable， and taking dangerous， unadvisable risks？
Has it ever occurred to you that nothing is more dangerous than playing it safe， or that the straight and narrow path may lead you right off a cliff？
Paul Arden has become a global business guru on the strength of such radical insights。 His first book， It's Not How Good You Are， It's How Good You Want to Be， became a word of mouth classic， selling more than half a million copies。 Instead of the usual boring advice， he offered daring quips， aphorisms， and paradoxes - all seeking to revise what we habitually hold as our 'common sense'。
Whatever You Think， Think the Opposite is an even more daring attack on the way we look at our work and our world。 Whether you sell， manage， or buy， Arden will inspire you with his counterintuitive axioms， startling anecdotes， brilliant photographs， and offbeat quotations from artists， scientists， and philosophers。
Whatever You Think， Think the Opposite will force you to rethink everything。 And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine。
'Brilliant， bad， charming， irascible and totally off the wall， Paul Arden is an original with extraordinary drive and energy， blessed with a creative genius allied to a kind of common sense that just isn't， well， common' Roger Kennedy， Saatchi & Saatchi
Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi。 He was responsible for some of the UK's most successful advertising campaigns - British Airways， Silk Cut， Anchor Butter， InterCity and Fuji。 In 1993 he set up the film production company Arden Sutherland-Dodd。 His first book sold over half a million copies。 He has a weekly column in the Independent and recently opened a photographic gallery in his hometown， Petworth。
Have you ever considered the extraordinary power of making bad decisions， being unreasonable， and taking dangerous， unadvisable risks？
Has it ever occurred to you that nothing is more dangerous than playing it safe， or that the straight and narrow path may lead you right off a cliff？
Paul Arden has become a global business guru on the strength of such radical insights。 His first book， It's Not How Good You Are， It's How Good You Want to Be， became a word of mouth classic， selling more than half a million copies。 Instead of the usual boring advice， he offered daring quips， aphorisms， and paradoxes - all seeking to revise what we habitually hold as our 'common sense'。
Whatever You Think， Think the Opposite is an even more daring attack on the way we look at our work and our world。 Whether you sell， manage， or buy， Arden will inspire you with his counterintuitive axioms， startling anecdotes， brilliant photographs， and offbeat quotations from artists， scientists， and philosophers。
Whatever You Think， Think the Opposite will force you to rethink everything。 And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine。
'Brilliant， bad， charming， irascible and totally off the wall， Paul Arden is an original with extraordinary drive and energy， blessed with a creative genius allied to a kind of common sense that just isn't， well， common' Roger Kennedy， Saatchi & Saatchi
Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi。 He was responsible for some of the UK's most successful advertising campaigns - British Airways， Silk Cut， Anchor Butter， InterCity and Fuji。 In 1993 he set up the film production company Arden Sutherland-Dodd。 His first book sold over half a million copies。 He has a weekly column in the Independent and recently opened a photographic gallery in his hometown， Petworth。
Reviews
Ahmed Raza
，
This was a light read， it took my less than an hour to finish the entire book。 There are certain points that I wouldn't agree with the author， but I am not going to talk about those。 Instead， I will only steal what I like and discard the rest。 This was a light read， it took my less than an hour to finish the entire book。 There are certain points that I wouldn't agree with the author， but I am not going to talk about those。 Instead， I will only steal what I like and discard the rest。 。。。more
Seda Hovhannisyan
，
Meh
ياسمين خليفة
，
تقريبا هذا هو أسرع كتاب قرأته في حياتي فقد انهيته خلال أقل من ساعة لأن نصفه يحتوي على صور سيريالية غريبة لتحفيز القارىء على التفكير خارج الصندوق الكتاب موجه للشخص الذي يحتاج للتحفيز ليصبح رائد أعمال أو شخص مبتكر ومبدع في مجاله بعض النصائح الواردة فيه معروفة وبديهية والبعض الآخر غير علمي وخاطىء مثل النصيحة بعدم الالتحاق بالجامعة ودخول سوق العمل مباشرة النجمتين للصور وليس للمحتوى
Enas Elfanayer
，
This review has been hidden because it contains spoilers。 To view it， click here。 عنوان أنيق وجذاب！ ولكن。。الكتاب（كمضمون） عبارة عن مجموعة من الاقتباسات ورسومات حالمة جدا على نسق كُتّاب التنمية البشرية الحداثيين، حيث لا يُقدم الكتاب حلولا ولكن أشباه دوافع تغيير。بعض الصفحات وجدتها جيدة وأحببتها وأخرى غير مفهومة وأخرى بلا معنى。مجملا لا يستحق وقت أحد يبحث عن ما جاء في عنوان الكتاب، لأنه ببساطة لن يجد ضالته فيه！
Li
，
interesting ideas but don't agree on many point of views interesting ideas but don't agree on many point of views 。。。more
Matthew Choi
，
This review has been hidden because it contains spoilers。 To view it， click here。 This book gave me more advice and motivation than genuine insights。 It talks about why we shouldn’t dream， instead we should make it as a goal to achieve it。 We should make bold and unwise decision， because everyone would make sensible ones。Life is all about decisions， like a chess game。 When you have made your move， you couldn’t go back。 There’s nothing to regret whatsoever。 Whatever decision you could make have been made， otherwise you could have made a different one。 There is also no right po This book gave me more advice and motivation than genuine insights。 It talks about why we shouldn’t dream， instead we should make it as a goal to achieve it。 We should make bold and unwise decision， because everyone would make sensible ones。Life is all about decisions， like a chess game。 When you have made your move， you couldn’t go back。 There’s nothing to regret whatsoever。 Whatever decision you could make have been made， otherwise you could have made a different one。 There is also no right point of view。 Ideas the majority shared doesn’t necessarily mean the right one。 In fact， there isn’t。 But governments， religions， will tell you there is and you should follow them。 And that’s why there’s conflicts between different religions， with one believing in some gods， one believing in another。 But there’re some advice in the book that are quite frankly bizarre。 “Do not go to university。” It is a great advice， if you have a lot of ideas， whether it is original， is copied， is stolen， etc。 But i am not。 Going into university is more than about knowledge。 It grants you opportunities to a wider variety of occupations。 In this bizarre city， if you aren’t a genius and not having a degree， you are never going to be hired。 In the end， it’s about what you do。 Whatever you do， it should astonish yourself to say the least。 Then you ask people for critics。 If it’s perfect， then you succeed。 But never rest on your laurels。 Let today’s success become the motivation for tomorrow’s。 Then you are truly successful。 。。。more
Konstantin
，
Mõtlemapanev。 Vägeva kujundusega。 Lihtne ja mõnus rannalugemine külma nisuõlle kõrvale。Done。
Hala Maher
，
من أسوء الكتب التي قرأتها المحتوى يرسخ فكر رأسمالي بتشجيعك على （ الوشاية على الموظفين الآخرين الذين اعمل معهم لضمان بقاءك بالشركة ） الشركة التي تعمل بها هي كل ما تملك في الحياة ترسيخ مبدأ العبودية الجديدةاستئناف رحلة الرجل الأبيض وجعلك تشعر بأن تقديمك للولاء للشركة او المنشأة ستخلق منك موظف جيد ولكنها تخلق الشخصية الميتة منك نسخة كتابه الاخرى كيفما تكون من افضل هي مجموعة من الكتب لترضي سياسة دولة معينة باختصار تدريب الإنسان ليتحول لنسخة مستنسخة من الأشخاص المطيعين في الشركة فبمقدار الطاعة يكون ا من أسوء الكتب التي قرأتها المحتوى يرسخ فكر رأسمالي بتشجيعك على （ الوشاية على الموظفين الآخرين الذين اعمل معهم لضمان بقاءك بالشركة ） الشركة التي تعمل بها هي كل ما تملك في الحياة ترسيخ مبدأ العبودية الجديدةاستئناف رحلة الرجل الأبيض وجعلك تشعر بأن تقديمك للولاء للشركة او المنشأة ستخلق منك موظف جيد ولكنها تخلق الشخصية الميتة منك نسخة كتابه الاخرى كيفما تكون من افضل هي مجموعة من الكتب لترضي سياسة دولة معينة باختصار تدريب الإنسان ليتحول لنسخة مستنسخة من الأشخاص المطيعين في الشركة فبمقدار الطاعة يكون الولاء المستميت وهذا غسيل دماغ يمكن أن يستعمل في أي مجال تحت قائمة الكتب الأكثر مبيعاً 。。。more
Tobias
，
Ein etwas anderes Sachbuch fürs LebenIn dem Buch egal， was du denkst， denk das Gegenteil von Paul Arden， geht es um das falsche Denken。 Es wird erklärt wieso man falsch denken sollte und was das für Vorteile hat。 Zu jeder Erklärung gibt es ein Bild。 Manchmal werden ein paar Namen genannt， die sehr bekannt sind und wodurch man merken soll， das falsche Denken ist das richtige Denken。Ich fand das Buch gut mit seinen Erklärungen und den Bildern dazu。 Es ist einfach aufgebaut und schnell zu lesen。 Ic Ein etwas anderes Sachbuch fürs LebenIn dem Buch egal， was du denkst， denk das Gegenteil von Paul Arden， geht es um das falsche Denken。 Es wird erklärt wieso man falsch denken sollte und was das für Vorteile hat。 Zu jeder Erklärung gibt es ein Bild。 Manchmal werden ein paar Namen genannt， die sehr bekannt sind und wodurch man merken soll， das falsche Denken ist das richtige Denken。Ich fand das Buch gut mit seinen Erklärungen und den Bildern dazu。 Es ist einfach aufgebaut und schnell zu lesen。 Ich konnte alle Erklärungen schnell und gut verstehen。 Für 14，99 € hätte ich es mir nicht gekauft， aber gebraucht sollte man sich das Buch mal holen und durchlesen。 Meiner Meinung nach kann jeder etwas aus dem Lernen und vielleicht sogar anwenden。 。。。more
Anh
，
For the informative criteria， Yes。 This book equips readers example of many success cases when people innovate or flip to look at a matter in different angles， instead of following the traditional perspective/methods。 After reading this book， my gut is that I have to deep-dive the example that I am interested in。 In a nutshell， this book is short and easy to digest。 From the list of people provided in the book， I will look for details by myself。
Sara Gawish
，
اسرق من اي مصدر للوحي، من كل ما أو من يوقد مخيلتكالتهم الافلام، الموسيقى، الكتب، اللوحات، القصائد، الصور الفوتوغرافية، الحوارات، الاحلام، الاشجار، العمارة، اشارات السير في الشارع، الغيوم، الضوء والظلالاختر السرقة فقط مما يخاطب روحك مباشرةاذا فعلت ذلك فسيكون عملك اصيلاً （والسرقة ايضاً）لا تعبأ بإخفاء سرقاتك- احتفل بها ان رغبت
Sarvesh Yadav
，
A quick and full of knowledge。
Mesh
，
كتاب سيء وتااافه جدا
Dre
，
“It shows you how risk is your security in life。”These two Paul Arden books are on my read and re-read list; they travel with me every time I travel。 Both around 100 pages and full of provocative illustrations and memorable one-lines。 I happened across Arden’s books one day while in Logan Valley Mall in Altoona browsing a Waldenbooks。 A great， and life-altering， find。
Mirza Lauchand
，
Instagram on paper。。。
Անահիտ Ղազախեցյան
，
Շատ:））
Afrah Alahmadi
，
كيفما فكرت 。。 فكر العكس:-يطرح بول آردن أفكارًا فريدة، وأقوالًا خارجة عن المألوف。-"سيمنحك الثقة لِتُقدم على مجازفات أكبر، ولِتستمتع بعملك أكثر مما بوسعك تخيّله"。-جيد وبسيط。 كيفما فكرت 。。 فكر العكس:-يطرح بول آردن أفكارًا فريدة، وأقوالًا خارجة عن المألوف。-"سيمنحك الثقة لِتُقدم على مجازفات أكبر، ولِتستمتع بعملك أكثر مما بوسعك تخيّله"。-جيد وبسيط。 。。。more
Fatima Zohra
，
It certainly applied everything in the book while making the book
Mariam Al Ali
，
Just finished reading the simple and quick book “whatever you think， think the opposite” for the unusual author Paul ArdenA very simple yet risky book， it summarizes how we must take risks in life and in no matter field for a better results and future。 A series of advices along side attractive photographs， through them the author sent so many messages， which are very simple yet complex。 I love his writing style， and this is the 2nd book I read for him。 Recommended 26。06。21
Samar Al otaibi
，
كتاب خفيف ولطيف ولكن يفتح افاق عقلك
Paola Bersi
，
Very short and very simple， it's like an 'inspiration break' Very short and very simple， it's like an 'inspiration break' 。。。more
Anaro Nyamdorj
，
Simple and short under 40 min， and really helpful。
Ayah Gargoom
，
هذا النوع من الكتب يبسط الحياة بطريقة مستفزة 。。。 بينما الواقع أعقد من ذلك بكثير
Katie
，
If you just want to say you’ve read a book， you can spend ten minutes on this one。 And those ten minutes will still have been a waste of time。
Lee
，
Ugh。Jealous that the author published this "book" and it's a best seller。 I use the quotes because there are children's books with more words on a page and fewer large pictures。This book does a disservice to authors with viewpoints and opinions that they can support with research or anecdotal evidence。 It does a disservice even to the vanity books that describe an author's lived experiences。What do I give the author credit for？ He has perfected the astrology business self-help book。 Do you want Ugh。Jealous that the author published this "book" and it's a best seller。 I use the quotes because there are children's books with more words on a page and fewer large pictures。This book does a disservice to authors with viewpoints and opinions that they can support with research or anecdotal evidence。 It does a disservice even to the vanity books that describe an author's lived experiences。What do I give the author credit for？ He has perfected the astrology business self-help book。 Do you want confirmation that what you are doing is right？ You will find it here。Do you want a kick in the pants to switch things up？ Here it is。There are no new learnings or insights here。 Just the abridged words of a privileged man saying if you demand it， you will get it， because gosh darn it， that's the way things work。 Riiiiiigght。 。。。more
Firat Fidan
，
Yarım saatte bitirebileceğiniz， Amerikalıların “straight to the point” diye tabir ettiği direk sonuç odaklı， marjinal düşünce yapınızı sorgulatacak bir kitap。 Seyahet ederken， bir tatilde veya pazar günü bir kahve eşliğinde hızlıca okunmalı。 Zeki olmamanın bazen zeki olmaktan daha iyi olduğunu， çoğu cümle sonunda ‘yok artık’ dedirtecek， yaşadığımız balonlardan bizi nir nebze olsun çıkartabilecek motivasyon odaklı bir kitap。 Hayatınız elbette değişmeyecek fakat belki de hayatınızı değiştirmek içi Yarım saatte bitirebileceğiniz， Amerikalıların “straight to the point” diye tabir ettiği direk sonuç odaklı， marjinal düşünce yapınızı sorgulatacak bir kitap。 Seyahet ederken， bir tatilde veya pazar günü bir kahve eşliğinde hızlıca okunmalı。 Zeki olmamanın bazen zeki olmaktan daha iyi olduğunu， çoğu cümle sonunda ‘yok artık’ dedirtecek， yaşadığımız balonlardan bizi nir nebze olsun çıkartabilecek motivasyon odaklı bir kitap。 Hayatınız elbette değişmeyecek fakat belki de hayatınızı değiştirmek için beklediğiniz start’ı verebilecek bir kitap。 。。。more
Maji Huyền My
，
tôi muốn làm được những điều khác biệt， muốn làm theo những suy nghĩ của riêng tôi nhưng sự mạnh mẽ và tự tin trong tôi chưa đủ。 Cuốn sách đã cho tôi thêm động lực để tiếp tục với ước mơ của mình ngay từ trong suy nghĩ để rồi từ đó biến nó thành những hành động trong tương lai của mình， trở thành con người mà mình mong muốn。 Tôi rất tâm đắc với những bài học mà cuốn sách này mang lại。
Jay Braown
，
الكتاب في لغته لايختلف كثيرا عن كتب التنمية الذاتية ، يعرض الكتاب بعض التجارب التي جرب اصحابها طرقا جديدة لإنجاز الامور كطريقة للتحفيز على الابداع و الابتكار 。。 。
Nele
，
You can read it within 30min， but this book has a lot to think about。
Sophia My
，